Color Palette

The color palette was developed based on the main two colors found in the logo. By keeping these colors in mind for the overall brand feel, consistency is created as well as differentiation from other competitors in the space. These colors are bright and old, use sparingly.

There is a tint of each color that can be used to enhance the main shades or legibility purposes. These should be used more frequently to ground our main brand colors.

Two tertiary colors, light blue and teal, were chosen to complement the main shades but also stand out. These are to be used sparingly as to not attract attention away from the main brand colors.

Three greys and an almost near black navy, round out the palette. Giving flexibility with neutral colors, not depending heavily on black, will convey the sophistication and high end level of the brand.  These colors revert back to the natural colors of our stones, using these on a regular basis will also ground our main color vibrancy.

Typography

Using clean, modern type for headlines while using a serif type for the body copy creates easy reading on a desktop and mobile devices.

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Heading 1

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Body Text

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